A core purpose is an organization’s or individual’s fundamental reason for being. It acts as an enduring “North Star” that answers the deepest question of existence: “Why do we do what we do?”.
Unlike business strategies, financial goals, or product offerings, a core purpose is idealistic, emotional, and designed to remain completely constant over decades. What a Core Purpose Is vs. What It Is Not
Understanding core purpose requires distinguishing it from other common strategic concepts: Medium·Clay Ostrom
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